Advertising to the lowest common denominator
While grocery shopping last night at Cub (Home of the “I’ll Leave my Cart in the Middle of the Aisle and You Can’t Stop Me” syndrome), Jason and I noticed that Heinz ketchup has some limited-edition bottles, where “celebrities” such as Terry Bradshaw, William Shatner and Mia Hamm come up with pithy taglines. Here are their contributions:
Bradshaw: “Served at the Immaculate Reception”
Shatner: “Fixes Burgers at Warp Speed”
Hamm: “Worthy of Gold”
But the best one had to be from Lindsay Lohan: “Burger-licious”
After convulsing with laughter for 5 minutes, we decided Lindsay could’ve done better.
Maybe something like: “Oh, my God! This stuff’s, like, red and stuff!”
For what it’s worth, my contribution would be this: “I put ketchup on ketchup.”
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